Key to the success of technology innovations is the ability to translate its benefits in a way the end consumer will relate to. Your marketing needs to bridge that gap. At Watt Knowledge we're experienced in translating technological innovations into successful business and marketing messages so the end user understands how not only the visible but also the invisible technologies will benefit them.
- Make technology relevant - actually solve problems people want solved
- Technology can be more valuable when it is invisible
- Focus on what technology enables - not how it is done
- Reuse understood products to market your products
The closer you can relate the technology to something the consumer knows well then the higher chance you have at success in convincing them of the benefits. See Trina Watt talking translating technology for VR and Wearables.