One of the keys to the success of technology innovations is the ability to translate its benefits in a way the end consumer will relate to. Your marketing needs to bridge that gap between the technical experts and the consumer.
The closer you can relate your technology to something the consumer knows, the higher chance you have of convincing them of the benefits.
At Watt Knowledge we're experienced in translating technological innovations into successful business and marketing messages, so the end user understands how the visible and also invisible technology will benefit them.
Make technology relevant - actually solve problems people want solved
Technology can be more valuable when it is invisible
Focus on what technology enables - not how it is done
Reuse understood products to market your products